Selling a home in Fairfax and Northern Virginia

The Equity Rise Real Estate Team

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15-Second Solution for Home Sellers

Over 95% of buyers and agents are searching for homes online and they see a LOT of homes!

You have just precious seconds to capture their attention, or they move onto the next home.

Your home must be presented properly to capture their interest within the first 15 seconds.

Then your home has to make that instant great impression again when potential buyers walk through your front door.

That’s why we developed the
15-Second Solution home marketing plan.

Expert Consulting

We will consult you on what does or does not need to be improved in your home, according to the market.

We’ll also advise you on how to prepare your home for sale to give it a great 15-second first impression.

Precise Staging

We’ll stage your home to give it instant appeal for that first impression
— at no additional cost to you! You will not have to purchase any
decorations or pay an outside stager.

We skillfully combine our furniture and accessories with yours to make
your home stand out to the buyers!

Right Pricing

The instant impression buyers have of your home is not just visual or emotional -- it goes hand-in-hand with what they think about the price point. We take a close look at current market conditions, neighborhood trends, and the specific features of your home to recommend an appropriate sales price. This does not imply an overly low or high price. Rather, it’s the APPROPRIATE price for the “overall package” so buyers will show instant interest in your home.

Excellent Photography

Today's home buyers start their home search online and expect to see great pictures of the home before they visit it. If they’re not impressed with the photos within the first 15 seconds, they’ll just click to the next home. The pictures we take of your home will not only capture, but keep people’s attention! We use a professional DSLR camera with a wide angle lens and special lighting – to put your home in, well, the best light!

Aggressive Marketing

The primary focus of our marketing campaign for your home is attracting buyers online. Your home will be promoted on multiple websites. In addition, your home will have its own URL and web page complete with a slide show of these fantastic pictures.

We also promote your home on social media, blogs and Craigslist.

Since 6% of homes are sold by friends, family, and neighbors spreading the news, we’ll provide you with a simple email and Facebook message asking folks to let others know about your home. Signs, open houses and more round out the campaign to make sure your home gets noticed—and gets sold.

Elite Brochures

When visiting your home, potential buyers will receive a large glossy brochure highlighting the best features of your home to take with them!

They're designed to leave them with a great visual reminder that reinforces those first impression feelings — even after they’ve visited other homes.

A Customized, Team Approach

We bring the resources of multiple team members with experience in negotiation, marketing, transaction management and more, plus the strength of Keller Williams Realty, the second largest brokerage in the United States.

Both online and at your front door, a buyer’s first impression is critical.

Our 15-Second Solution makes your home stand out in the first 15 seconds and maintains that great impression throughout the process to get your home sold quickly and for the most money.

The 15-Second Solution marketing plan for your home is only available through

Equity Rise Real Estate Group.

Testimonials from Our Clients

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10+ Reasons to Choose the Equity Rise Team

Homes Bought and Sold with the Equity Rise Team

View Equity Rise Sales in a larger map


1.		Seller Satisfaction Guarantee – Many real estate agents promise that you will be happy with their services, but we actually guarantee it. You can’t make a mistake selecting us to sell your home because you can reverse your decision at any time. As such, we shift all of the risk of you making an incorrect decision onto us in earning your continued trust and business every day while working for you.

2.		Strong Expertise in Market Data & Pricing – As a home seller, you should rightfully demand that your Realtor has a deep understanding of the market conditions and trends in your specific area of Northern Virginia and can demonstrate how that impacts your home listing. Our job is to educate you with all of the latest market data available to make optimal pricing decisions and to position your home in the best possible light in today’s market.

3.		Exceptional Web Marketing – The Internet plays a critical role in marketing your home, and we use a diverse internet approach based on current technology and current online home search & buying trends. We focus on modern, market-relevant methods to real estate sales, and thus we place a greater emphasis on web marketing than many other Realtors. This includes a dedicated web site for your home, multiple Internet listing services, extensive photography for slide shows or video tours, podcasting, and more.

4.		Robust Non-Web Marketing – Aside from our special focus on internet marketing, we fully utilize the many “offline” methods to sell your home. This includes 24/7 caller information lines, open houses, on-property signage and directional signs, detailed home information brochures, broker networking, home staging, Realtor follow-up to showings, targeted announcements, and many other marketing methods.

5.		Short Sale Expertise – In today's economy, it has become quite common for homeowners to be in a selling situation where their mortgage amount exceeds the value of their home. In this situation, sellers often ask the bank to approve a "short sale". It is crucial that sellers work with a real estate team like ours who can explain the many considerations when attempting a short sale, and has experience at working through the unique short sale process. We know how to navigate the intricate bank processes, and we also work closely with a legal team of professional short sale negotiators who are also looking out for your best interests.

6.		Deep Negotiation and Sales Contract Proficiency – Let our formal training and extensive application of contract negotiations keep the contract terms as much in your favor as possible. Aside from proven negotiation skills, we thoroughly understand the pitfalls and potential consequences of various terms & clauses within the sales contract, and we put that knowledge to work for you in looking out for your best interests.

7.		Commitment to Keeping You Informed – During the entire sales process, the Equity Rise team will be on top of every transaction detail and will provide you with written feedback, progress, schedules, and action items at every step. Our objective is to keep you fully in the loop and to address your questions along the way. Clients frequently mention our strong communication skills as one of the key reasons why they are ‘raving fans” of Equity Rise.

8.		Beneficial Team Approach – When you work with the Equity Rise Real Estate Group, you are backed by the experience and talents of the entire team. Not only does the strength of our team enhance our availability and responsiveness in serving your needs, but it also increases our reach in networking with other buyers, Realtors, and brokers in marketing your home.

9.		Convenient Access to Related Services – The process of selling your home may require additional services beyond those of a licensed Realtor. If you should happen to need a handyman, or a real estate attorney, or a home stager, or an appraiser, or any other real estate-related services, we can provide “one stop shopping” of suggested service providers who may fit your needs.

10.		Recognized Character & Integrity – Traits such as integrity, honesty, and reliability are not just buzzwords with us – they are the foundation of our business. As professionals, these values mean everything to us and are the baseline for providing outstanding service to you. We are so pleased that our clients have recognized these values and have responded through doing repeat business with us, referring their friends & family, and providing terrific testimonials. We welcome you to speak with any past or present clients to inquire on the quality of our work and character.

11.		Representation of Your Interests Only – When you use the Equity Rise Real Estate Group to sell your home, we take our fiduciary responsibility to you very seriously. We serve as your advocate throughout the entire sales process, and achieving your goals is our chief objective. As such, we WILL NOT attempt to also represent the buyer in the sale of your home. We are working for you and your interests. Period.

Yes, we realize that we included more than ten reasons, but we could have added many others! Find out for yourself - please contact us to learn how we can assist you with your home selling needs.

Our team members have worked all over Northern Virginia and have extensive knowledge of the neighborhoods and subdivisions in Fairfax, Loudoun, and Prince William Counties. Here is a map of the homes we have helped our clients buy and sell.